I would absolutely love for Apple to make proper hearing aids or license their chipset to a HA maker. Before I became completely dependent on HAs I had a set of Beats headphones with the Apple wireless chipset in it and the ease of switching between devices with it was amazing. With my current HAs I essentially only can use it for sound with my phone.
This seems like such an easy win for them, hopefully they see the value
The big problem is that I want prescription-level HAs and the regulatory apparatus around this is complex enough that they probably don’t want to bother.