I don't see that you can do a lot as an individual. Sure, open source software for now as an alternative, but the subscription economy is taking over a world which has reached a certain level of market saturation. There's only so many e. g. Office solutions you can sell. As soon as that curve flattens, or threatens to flatten, a new form of revenue source is needed. Preferably one where control over the participants shifts from consumer to provider, because this model allows for a steady increase in profits, for example by hiking up rent every year or so. This will spread from media to consumer goods like cars etc. in no time. Car as a service is coming. As with everything vaguely political, control is the keyword here and to make line go up, it cannot rest with us.