What point are you even trying to make? That's not a counter-argument unless you assume that people in aggregate always make great purchasing decisions. Wait until you hear about cigarettes, heroine, slot machines, snake oil, tulips, and the rest of the effectively infinite list of fun and unique ways people make terrible choices or are bamboozled into acting against their own and others' interests. This is a comment thread about protecting people from scams. The premise acknowledges that people make widespread poor decisions. Is it so unthinkable that buying an iPhone is one of them?