by saturated i think you mean saturated the market. i would argue that almost every person that is their target has in iPhone.

https://www.macrumors.com/2025/04/09/teen-iphone-ownership-c...

That’s in the US. Also I’m their target, but given their trajectory I’m increasingly inclined to switch to the other side, and I know that others are too.

if only the other side did not have their own trajectory