None of those scams were intermixed with popular legitimate content. If Facebook had a tab at the top called "Scams and Other Nonsense" and you clicked on that and it had a bunch of scammy content, that would be an equivalent to late night infomercials. But Meta doesn't do that. It mixes the scams in with all of its popular and non-scam content so you cannot easily tell it's scammy. Worse, it targets people vulnerable to those scams by tapping directly into their interests and sentiments in a way TV never could.

You are making a silly argument here. There's no equivalence at all.