The ads in Google Maps are fairly tame by modern standards. Of course, Apple can afford to not make this change and I hope they abstain. But it’s really not too offensive in my opinion.

> fairly tame by modern standards

That means they’re still early in the ad-ification of the product. After a few dozen “what if we increase the ad density” A/B tests later, we’ll get to the point Google search is now. Except with maps you’re stuck using the app without an ad blocker.