Meta doesn't know anything, the last successful "product" that they built (as opposed to buying) was splitting off Messenger into a separate app.

Since then, they invested heavily in providing free internet that failed (Free Basics), wasted a bunch of money on some sort of a global cryptocurrency that never even launched (Libra/Diem), tried to invent a whole new market with VR and it went nowhere, and now they're going all in on "AI" but the only thing they have to show for it are some sort of celebrity-impersonating Instagram bot accounts and some glasses whose selling point is that they're branded as Ray-Bans.