Oh that's a fine example of the Baader-Meinhof Phenomenon. Read this comment first, went to read one of the other top links on HN (https://news.ycombinator.com/item?id=45804377) and which Paradox shows up? Jevons'!
Was thoroughly confused which article this comment belonged to for a second.
I think that, in a typical HN fashion, this article was submitted after reading the other one, like: here you get another take on this topic.