> The attention economy optimizes for what is novel and upsetting

Upsetting some people has been part of art at least since the épater le bourgeois attitude of early twentieth-century modernism. One of the reasons that culture feels stagnant, is that the attention economy optimizes only such such upsetting that is conducive to maximizing engagement and selling advertising. This has resulted in a lot of stoking of outrage about the social and political contexts around art, while there is much less discussion of anything upsetting in the actual content of the art (the melodies, harmonies and rhythms that a music uses, the linguistic resources used in fiction or drama, etc.)