One thing I noticed while I was reading NASA engineer Allan MacDonald's book about the Challenger accident he tried and failed to prevent was that every time he came into contact with a member of the news media, there was a sense of skilled elitism about the practice of their craft. I started looking back on other nonfiction depictions of the times before the 1990s, and I was struck not only by the amount of elitism displayed by people working in the creative industries, but by how many "sellout creatives" (that were making a living selling advertisements or hosting news segments or whatever) had huge exposure to and experience in past creative culture. It's like every media/art worker at that time had had a goal as a young person to create the next Great Work, and over time they flamed out and settled for sticking niche literary references in the Simpsons or taking pictures for development companies or writing sports magazine articles or teaching or some other lesser-than creative career than being the next Dostoevsky.
By contrast, I don't get that sense at all from people working in "culture" today, neither by the people still staffing "legacy media" or in their influencer replacements.
One of the things I remember about myself and others as young people emerging in the years around Y2K, was that we were taught presumption at every opportunity. Pat answers from the elite circles were to be found for everything, and the referential aspects of pop culture were built on that; they could critique it, make satire, but they couldn't imagine a world without it, and therefore the conversation had a gravity of the inevitable and inescapable. Piece by piece, that has been torn down in tandem with the monoculture. A lot of it has been subsequently called out as something toxic or an -ism or otherwise diminishing.
Every influencer now has this dance they do with intellectual statements where, unless they intentionally aim to create rhetorical bait, they don't make bold context-free claims. They hedge and address all sorts of preliminaries.
At the same time, the entry points to culture have shifted. There's a very sharp divide now, for example, between online posting of fine art, decorative art, commercial art, and "the online art community" - influencer-first artists, posting primarily digital character illustrations on social media. The first three are the legacy forms(and the decorative arts are probably the least impacted by any of this), but the last invokes a younger voice that is oblivious to history - they publish now and learn later, so their artistic conversation tends to be more immature, but comes with a sense of identity that mimicks the influencer space, generally. Are they making art or content? That's the part that seems to be the foundational struggle.
This is interesting, but can you expound on this thesis a little? What are the reasons you suspect and what are the implications of this shift?
I tried to in my initial comment draft, but I couldn't really come to a satisfactory answer so I thought I'd just post the observation.
I believe the average person today is far more apathetic about the parts of their own civilization that aren't explicitly political than ever before. Morality, cultural expression, architectural aesthetics, manners, fashion, product design, whatever. I think this slide into apathy predates the Internet and has something to do with copyright law, mega-corporate capture of the supply chain (and it's subsequent off shoring), excessive focus on cultural and behavioral neutrality in education, lawsuit culture, and endless video evidence of everything, but I can't spin that into a coherent narrative.
I'm not entirely sure what this implies, but I definitely don't think the introduction of LLMs is going to move the needle back toward widespread elitism and highly motivated creative industries. I wish I had a better answer to your question, which I appreciate you asking.
I can't help but feel the shift to apathy is in part due to a cultural shift from a sense of building society together to a more exploitative view where people have to get what they can while they still can get it. The lack of motivation to produce Great Works feels related to the disconnect from a greater purpose/community.
It all feels related in some way to the dearth of great statesmen. At least the Rockefellers of the past contributed back in the form of great works dedicated to public use.
This video [1] touches on the same theme. Its opening comparison of historic and modern lampposts is illustrative of the greater shift in culture.
In the modern day, when the public has the opportunity to create something dedicated to the public, the opportunity is squandered and used for trolling (like boaty mcboatface or the stick figure euro coin).
[1]: https://youtu.be/tWYxrowovts
I think adjacent to this is an element of reduced risk taking from younger people because the stakes are much higher (or at least feel much higher). I've worked with so many smart and talented grads who have seemingly planned their lives/career to the nth degree, in a way that was certainly not that common in my broad circles when I was a similar age.
From conversations with them, it all stems from the view of you can't afford any mistakes/missteps if you want a relatively benign type of comfortable middle class life, in terms of things like housing in particular. If that'd your starting point, you're looking to ge a guaranteedish success at anything you're trying to do and that inherently puts a lid on how much you want to deviate or be creative from the norm. More so than ever, I think, people are more aware of optimising monetisation in all aspects of their lives, and that sort of results in more things being the same or only having minor deviation from what "works".
> More so than ever, I think, people are more aware of optimising monetisation in all aspects of their lives, and that sort of results in more things being the same or only having minor deviation from what "works".
This infiltration of monetization is insidious. Even in my own idle thoughts I find myself wondering how I might profit off of something I threw together for fun. Or make a great cake and people say you should open a bakery. It's hard for people to imagine doing something for its own sake, let alone for no financial gain.