> Ironically, most people put lift kits on Jeeps but that also usually comes with widening the wheel base and putting on larger wheels/tires.

That's not ironic. That's just caring more about the looks and you like that look. And looks > handling for that person

It's not at all about looks, it's about a different kind of handling, for off road, that's mutually exclusive with on road handling.

Yes, some people choose to emulate off road appearances, such as with fake bead locks and then only ever drive their vehicle on road. That doesn't discount the fact that there are a great many explicit choices you can make in designing and building a vehicle that sacrifice on road performance for off road performance.