This mindset really baffles me. Just because it is not illegal doesn't mean one should do it. And for anything truly innovative there are bound to be gaps in the current law.

It's pretty obvious that there is an asymmetry in benefit between those creating the models and those creating the content. If that doesn't bother you consider the fact that this currently undermines the economic and social model for open content creation on the internet.

What happens when the content significantly decreases?

Should those who create content not have some say in how their content is used?