Speaking from a developing country with a large population of less educated people, I think you would be surprised to find out that a majority of the people in the world simply don't do "research work". Successfully booking a flight ticket from a straightforward app on their phone is already at their limit (BTW, ~80% of people in the world have never taken a plane). For most other "research" requirement like planning a trip, they would just search on tiktok to see what those influencers have to say (or nowadays, ask the AI)