You can easily turn the "ads" off though. The only true ad are the start menu ones which is a single toggle in Settings. I have much bigger issues with setup time. I just got a Windows laptop and it took (not exaggerating) 3 hours to finally get to the desktop. Multiple reboots at the POST, then taking forever to download Windows updates and get through all the setup screens. Compared to a Mac setup it's an insanely long time to just use your computer.

That is even not counting the additional Windows updates after you get to the desktop and updates from the OEM. This is also with a Microsoft account while restoring my own settings from OneDrive.