It had internet, back then one of the big bits of news tangential to the iphone releasing was how Jobs decided on no Flash player on their mobile devices, which was the mortal wound to official support of that format. More generally though, I think the iphone (or smartphones in general) work as a good example of bundling capabilities and doing it well. Phones before then could do many of the things smartphones could, some could play games, could play music, some had cameras, and there were separate devices that specialized in those and did them better, but smartphones collected them all up and started an arms race in doing them great.