I recently went into an Apple store to try the new 3’s with my 2’s ready for a side-by-side comparison. I had heard mixed reviews about sound quality, fit, and the ANC. I was prepared to hear at best an incremental improvement, but boy was I surprised. To my ears, the sound stage is so much wider and the ANC is noticeably better. The fit is definitely different though and it took a bit of trial and error to get the correct size tips.