They know their time is running out. CEO has been selling shares like they are going out of business the next monday, but nobody talks about it because market could wake up from the dream and crash the entire market as the AI bubble is the only thing holding up the entire USA economy(yes, not just the markets) right now.
>nobody talks about it
https://www.cnbc.com/2025/07/19/nvidia-ceo-jensen-huang-sell...
https://www.nasdaq.com/articles/jensen-huang-selling-nvidia-...
https://www.ft.com/content/36f346ad-c649-42ac-a6b6-1a8cc881e...
https://timesofindia.indiatimes.com/technology/tech-news/nvi...
Seems like he's sold 10% ish of his shares in 2025, not really that extreme
10% seems pretty high, running out of shares to sell of a company you own over the course of a decade? Definitely seems like you're hedging against a downturn.
10% is not a lot. Remember that the share price has gone up more than 50% in the past year. Assuming he wants to keep NVIDIA at a fixed percentage of his net worth, he would have to sell up to 33% of his shares (depending on the target percentage). Even after selling the dollar value of his remaining NVIDIA shares is still up $6 billion from a year ago ($8 billion to $14 billion).
Facebook too https://fintel.io/n/zuckerberg-mark
They know the market is going to crash soon-ish.
I'm not in the crash-soon camp.
It's just smart investing to take some profits at a historic high mark...