It's not like they didn't try, but Google illegally smashed them.

> Judgment of the General Court of 14 September 2022 — Google and Alphabet v Commission (Google Android) > > The General Court largely confirms the Commission's decision that Google imposed unlawful restrictions on manufacturers of Android mobile devices and mobile network operators in order to consolidate the dominant position of its search engine

https://curia.europa.eu/jcms/upload/docs/application/pdf/202...

Press release:

https://curia.europa.eu/jcms/upload/docs/application/pdf/202...