Sidenote from an observer since I don't use AirPods (or any other Apple device, for that matter). I've been seeing more "Apple design problem" articles around the latest release cycle. It seems out of line for a company whose main advantage is attention to detail and UX (which you pay dearly for).

I'm always reminded of dystopian stories by Doctorow et al. when the frequency of brand name usage exceeds a certain threshold, and this article certainly did that.