> So you propose we stop shifting the clock but shift every opening and closing times instead producing exactly the same effect with basically no difference.

Lol no, that would be indeed even worse. I want to do the shift once and forever. Well, first and foremost I want to get rid of the twice-a-year switch. The question that usually arises then is "should we be permanently on standard time or on DST", to which my proposal is standard time (because it's correct) but shift working hours once and forever so we have more sunlight all year around. During summer it would be the same as it already is and during winter we have one more hour of sunshine, which is the time of the year when I want sunshine the most.

It could be better for YOU but you seem to assume it's a universal desire.

many people prefer to have the daylight at the start of their day.

There is no correct or wrong time, it's conventions that do not apply generally. Some countries have some timezones where summer time is more "correct" than winter time.

Therefore why not just stick to summertime and skip the whole "change every opening hours" thingy ?