> In the end, Proven’s lawsuit likely cost the company serious time and cash—and generated little but bad publicity.

There's no such thing as bad publicity. People say this for a reason. It's true. I'm willing to bet that their sales have only increased since this started.

There's absolutely such a thing as bad publicity. Entire products and even companies have tanked because of bad publicity. I don't know why this myth continues to be so prevalent.

I think the saying is for people who can take the bad publicity and use it to their advantage.

You're right! I'm off to the next Fyre festival and making sure my bag is secure with a Proven lock..... I wonder if Dassani still exist so I definitely can quench my thirst.

I didn’t buy a Juicero back in 2015. Seems like I was not the only one.

Bad publicity doesn't guarantee success for a bad product. But it doesn't doom a good one either.

Who is in the market for a product that doesn't work as advertised?

Lockpicking youtubers? But I guess that market got exhausted early on.

Humane Pin?