>Even if you store everything in PST or EST or CST, you never know when you'll get customers from another part of the world and then you'll have to do this anyway. So why not do this already?

1. allowing users to change their timezone and tying it to when their quota reset sounds like a great way to add more edge cases and complexity. For instance, does messing with your time zone mean you can get your quota reset multiple times a day?

2. Not everyone operates some sort of global b2c SaaS that's timezone agnostic. For many enterprise backoffice tasks "6am HQ time" is far more reasonable than "6am/7am, dunno depends on whether daylight saving time is on or not". In this case having a server set to the HQ's timezone makes far more sense than doing UTC and trying to work around daylight saving issues.