For the body copy, I think it's a version of Rockwell. [0] It fits the time, as well as the lower case "g" always looks quirky to me in rockwell-flavours. Stubby tail + serif on top. The heft on the headings also matches Rockwell Extra Bold with a couple tiny variations. Plus, just simply... slab serifs.
Things working against that are:
- % is wrong. That really looks like a different typeface all together. Not unheard of, might be worth seeing if it matches any other monotype fonts.
- Bolded headings have some differences. Rockwell Extra Bold should still have circular tittles, but unless it's a scanning artifact, the few lowercase "i" examples I can find in those headings seem to be square.
- The Rockwell favour in the tables is tweaked, with no descenders and uses tabular digits. This is pretty common, but the digital copies of Rockwell I have laying around don't have those exact forms... doesn't really say much when we're talking about what specific hot-metal type casts did monotype sell them 90-odd years ago.
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On the title pages (like page 13), my best guess is Memphis. [1] The R is wrong for Rockwell, but also the lower a in "Brand" is totally wrong for Memphis, and the quote is totally different. Going to take lunch, and possibly come back to this in a bit because now I'm intrigued haha.
[0] https://en.wikipedia.org/wiki/Rockwell_(typeface) [1] https://en.wikipedia.org/wiki/Memphis_(typeface)
Comment got deleted, but Gallatin isn't the title page font. That was a digital font released in 2019, which is meant to look like Memphis with a two storey a. https://fontsinuse.com/typefaces/128627/gallatin
That does mention that Linotype had a Memphis flavour with a two-storey "a" though... so maaaaaybe it is Memphis! Most likely their Rockwell typeface was also supplied from Linotype in that case, probably under a different name.
I could be wrong, but I think that Stymie is a closer match for the body than Rockwell, particularly due to the serif on the middle arm of capital E (and F). I think that Stymie also matches other details as outlined in the comparison page on Identifont (http://www.identifont.com/differences?first=stymie&second=ro...)