Uber, Airbnb and DoorDash are the primary dark pattern users in the industry.
I am an executive design leader and all hires from these three companies are screened in detail about their honesty level in their designs due to how many issues I have with these companies training their workers to lie.
If you work for them know that it’s a black mark on your record.
I have hired two from these companies who literally opened the interview with “I want to leave X because they literally are lying”
Considering their business model is exploitation of regulations (for hotels, for employment), no wonder they're using dark patterns too.
And it seems other companies see them and think "hey, can we do that as well?" (Like the issue of this article...)
Meta with its exploiting of children's (and adults') insecurities is probably worse though.
What are examples of their lies?
Progressive anti disclosure in prices and fees.
Full on fraudulent display of prices then charging another price.
Hiding service/worker fee splits
Global predatory pricing
Blatantly false forecasting revenues to businesses or workers.
And much more.
These are all active UX designs I have seen presented.