IF said investments are strategically correct (considering their amounts). A few years bck companies were making strategic investments in the VR/AR/XR goggles, on a bet that tech would become cheaper in a few years while quality would improve dramatically. And they were correct in the price and quality aspects. But they were fundamentally wrong strategically, regarding millions of people wanting a display semi-permanently strapped in their visual area. Apparently not many people want it and even less need it, which was drastically different from the mode of work of CEOs, which is to always move and issue commands while walking/driving etc. Same story with multiple failed voice assistants.