That’s the beauty of it. It’s only a short stretch from the argument here to the end justifies the mean and I think that’s what is truly implied. “Obviously we are good people because we succeeded.”

That’s a reasoning which exonerates one from any moral failing. It’s also a significant departure from what Franklin actually believed.

In the immortal words of Homer Simpson:

“If he’s so smart why’s he dead?”

Can’t get much simpler ethics than that

I actually disagree; it would be far more convenient for a sociopathic entity like Facebook to claim good intentions to deflect from the actual consequences of their actions. "Good intentions" are the weapon of the sociopath, not "good consequences".