This would be an interesting discussion, but I don't think this article, or HN, are the right place. In short, the paper boils down to "sex sells" but wraps it in so much linguistic and semantic psychoanalytic sophistry that it's barely intelligible, and hardly actionable. Psychoanalysis is on very unstable foundations (see Popper's critiques), and this attempts to build on that, which doesn't compel belief, at least with me.
This would be an interesting discussion, but I don't think this article, or HN, are the right place. In short, the paper boils down to "sex sells" but wraps it in so much linguistic and semantic psychoanalytic sophistry that it's barely intelligible, and hardly actionable. Psychoanalysis is on very unstable foundations (see Popper's critiques), and this attempts to build on that, which doesn't compel belief, at least with me.