I've thought about that too, but in the end, price always wins - this is why the Amazons and Walmarts of the world have out-competed local small businesses.
The major flaw in your example is that you have a site saying product X is good and trusted, but people will then go look online for a competitor that sells it for cheaper.
This is where capitalism clashes with consumer rights / safety. What should be the case is that all products sold on all stores are safe. That's what consumer safety organizations are for, but it seems like they have lost the battle against the flood of Chinese crap coming in.
At least in Europe, this is mainly because these companies ship for cheap directly to customers. Customs and the like can check a container full of the same USB chargers easily and efficiently, but if that container full crosses the border in 10.000 individual packages it's impossible.
Thankfully they're putting the brakes on it, but it took forever.
>The major flaw in your example is that you have a site saying product X is good and trusted, but people will then go look online for a competitor that sells it for cheaper.
Product X is good and trusted, except:
Product X had decent sales but not good enough profit margins, so the brand was sold to a company that sells a cheap, dangerous look-alike under the same name.
> I've thought about that too, but in the end, price always wins - this is why the Amazons and Walmarts of the world have out-competed local small businesses.
The Amazons and Walmarts of the world are only able to offer those cheaper prices because they engage in practices that were, are, and/or should be illegal. Practices like violating the Robinson–Patman Act, collusion, exploiting workers, knowingly selling dangerous goods, and outright bribery are the real reason why they have out-competed local small businesses, and a large part of why so many people are only able to afford goods sold at the cheapest prices in the first place.
Getting rid of Chinese crap wouldn't solve anything. We need strong regulations with very sharp teeth to be consistently enforced in order to give consumers protection and allow small businesses to stand a chance to grow and thrive.