This seems like it would be a nice perk for Premium subscribers. Since I pay a flat rate and don't see adds, I would imagine my increased watch time only increases YouTube's cost, while not bringing in any additional revenue. I also read that Premium customers are more profitable than free-tier ad watchers. If this is all true, I would think the priority would be keeping Premium users happy, and providing more incentives to join Premium. Allowing Premium users to configure their home screen seems like an easy win. In keeps existing Premium users happy, gives another compelling reason to sign up, and doesn't really cost them anything... it might even save them money.

Am I missing something about the Premium business model?