The part that really gets me is that the price per GB to go from a 256 to a 512 GB iPhone is $2.54 (since the next storage option up costs $200 total). Two and a half dollars!!! A 512 GB micro SD would run you $0.10/GB. They have been charging 25x the market rate for storage on a device with no expandable storage at all for years. Baffling that they aren't called on it more. It should be criminal.
I had the 2019 cheesegrater Mac Pro. 7TB (going from 1 to 8) would cost me $3,000.
So I bought a 4xM2 PCI card, 4 2TB Samsung Pro SSDs for $1,100. And as a result got 6.5GBps versus the onboard 1TB's 5GBps.
Same with memory. 160GB (32 to 192GB) from Apple was also around $3K. OWC sold the exact same memory chips, manufacturer, spec, speed, for $1,000 for 192GB.