> That’s one of the reasons devs flocked to the AppStore. At the time 70% was exceedingly generous compared to other distributors.

It's quite ironic how the company that disrupted the frankly predatory pricing model standard at the time is now itself predatory.

Somewhat tangential:

It's also complicated by the markets changing: PCs used to be the ubiquitous platform (where you could distribute whatever you wanted however you wanted [1]), and the mobile phone was a luxury-ish product (tightly controlled by distributors). Now mobile phones are the ubiquitous platform everyone depends on... and they are extremely tightly locked down and controlled.

[1] Has anyone paid for their WinRaR license yet? :)