The other commenter's analogy of a small-business is better I think, the issue with the browser problem is that it doesn't hinder one person getting to one house, it hinders all persons getting to one place the owner _wants_ people to get to easily.
The browser issue can destroy a small business, one thing I think we can universally agree we don't want. If all of the people who come looking for it find it's being marked as malicious or just can't get there at all, they lose customers.
Worse yet, is that Google holds the keys because everyone uses Chrome, and you have to play their game by their rules just to keep breathing.
Here's the thing though: if someone else held the keys, the scenario would be the same unless there was no safe browsing protection. And if there were no safe browsing protection, we'd be trading one ill for another; small business owners facing a much steeper curve to compete vs. everyone being at more risk from malware actors.
I honestly don't immediately know how to weigh those risks against each other, but I'll note that this community likely underestimates the second one. Most web users are not nearly as tech- or socially-savvy as the average HN reader and the various methods of getting someone to a malware subdomain are increasingly sophisticated.