This idea is a whole genre of tech journalism. Its a honeypot for people with some specific bone to pick or ideology to evangelize.
I buy more stock every time one of these articles comes out, because the quiet part is 'Apple is still the best, and I can elevate my brand by criticizing it'
...then I read his bio
https://johnozbay.com/bio
he lists "publicly confronted Apple at the European Commission's televised DMA hearing in Brussels on browser competition." as a highlight. lolol. Time to buy even more stock.