All those percentages are arbitrary, none of them are set through natural competition.

Good on the UK for not backing down. 15% or 150%, Apple should not be exempted from participating in a true market economy.

What are you referring to when you say “all those percentages”? I only mention two; 15% and 30%. 30% wasn’t arbitrary; it was in line with what other platform providers like Nintendo and Sony were charging at the time. If you’re referring to the multiple fractions of fractions, then obviously a business that has nothing to do with software isn’t being coerced by Apple.