I understand that being a fork of Snowplow is how you define yourself, but there's actually nothing on the webpage that provides any detail of what the product does, other than "event pipeline" right up the top.

I suggest putting at least some content on the website about what you do so that people can find you when looking for solutions in the industry, rather than having them adopt Snowplow and then splinter off later. I understand that your main focus is snowcatcloud.com which does have info putting some on opensnowcat.io will greatly enhance its discoverability.

Especially as the splinter strategy is going to become increasingly harder as people who care about open source won't adopt Snowplow to begin with, and people who don't care won't leave it.