Zero percent of consumers care what the tech press writes, and Apple makes their money by selling their devices to consumers.

They could easily wait longer between releasing devices. An M1 Macbook is still in 2025 a massive upgrade for anybody switching from PC - five years after release.

If Apple included fully fledged apps for photo editing and video editing, and maybe small business tools like invoicing, there would be no reason for any consumer in any segment to purchase anything other than a Mac.

> They could easily wait longer between releasing devices.

They could, but then they wouldn't be a trillion dollar company. They'd be a mere $800bn company, at best. ;)

New releases do not drive increased sales as much as people think. Especially if the new releases are lacking in quality.

Not many consumers go out to buy an Apple device because the new one has been released. They go out to buy a new phone or new computer because their old one gave out and will just take the Apple device that is for sale.

The yearly cadence ensures that there's always a "this year's model" to upgrade corporations+institutions to in volume through the Apple Business Leasing program.

That's also why Apple bothers to do the silent little spec-bump releases: it gives Business Leasing corporate buyers a new SKU to use to justify staying on the upgrade treadmill for their 10k devices for another cycle (rather than holding off for even a single cycle because "it's the same SKU.")