The main difference between algorithms and humans is that software feels no guilt. Traditional human building superintendents were once happy with a 10% increase in rent from one tenant to the next, and would feel guilty when doubling prices. There are plenty of small business owners which take pride in delivering affordable prices to their customers across many market segments. Not a trait that is present in large corporations.

One of the Behind the Bastards podcasts touched upon the fact that in the rental property market the 2 cloud vendors peddling software to manage properties could collude on behalf of landlords. Collusion by humans is fairly limited in scale, but when you're a "platform" every price can be set based on the prices of millions of listings -- what was once impossible for humans is now trivial.