Attention to detail?

Apple built a phone that would bend in pockets because they used flimsy aluminum without enough internal structure, something they should have had ample experience to avoid from the exact same thing happening to tons of iPods.

Apple insisted on developing a moronic keyboard implementation to save less than a mm of "thickness" that was prone to stupid failure modes and the only possible repair was to replace the entire top half of the laptop. They also refused to acknowledge this design failure for years.

Apple built a cell phone that would disrupt normal antenna function when you hold it like a cell phone.

Apple has multiple generations of laptops that couldn't manage their heat to the point that buying the more expensive CPU option would decrease your performance.

Adding to the above, Apple has a long long history of this, from various generations of macbook that would cook themselves from GPU heat that they again, refused to acknowledge, all the way to the Apple 3 computer which had no heat management at all.

Apple outright lies in marketing graphics about M series chip performance which is just childish when those chips are genuinely performant, and unmatchable (especially at release) in terms of performance per watt, they just aren't the fastest possible chips on the market for general computing.

Apple makes repair impossible. Even their own stores can only "repair" by replacing most of the machine.

Apple spent a significant amount of time grounding their laptops through the user, despite a grounding lug existing on charging brick. This is just weird

Apple WiFi for a while was weirdly incompatible, and my previous 2015 macbook would inexplicably not connect to the same wireless router that any other product could connect to, or would fail to maintain it's connection. I had to build a stupid little script to run occasionally to refresh DHCP

Apple had a constant issue with their sound software that inexplicably adds pops to your sound output at high CPU load or other stupid reasons, that they basically don't acknowledge and therefore do not provide troubleshooting or remedies.

Apple was so obsessed with "thinness" that they built smartphones with so poorly specced batteries that after a couple years of normal use, those batteries, despite reporting acceptable capacity, could not keep up with current demands and the phones would be unusable. Apple's response to this was not to let people know what was going on and direct them to a cheap battery replacement, but to silently update software to bottleneck the CPU so hard that it could not draw too much current to hurt the battery. The underpowered batteries were a design flaw.

Apple software quality is abysmal. From things like "just hit enter a bunch to log in as root" to "we put a web request to our servers in the hot path of launching an app so bad internet slows your entire machine down"

Apple prevents you from using your "Pro" iPad that costs like a thousand bucks and includes their premier chip for anything other than app store garbage and some specialty versions of productivity apps.

Apple has plenty of failures, bungles, poor choices, missteps, etc. Apple has plenty of history building trash and bad products.

The only "detail" apple paid "attention" to was that if you set yourself up as a lifestyle brand, there's an entire segment of the market that will just pretend you are magically superior and never fail and downplay objective history and defend a 50% profit premium on commodity hardware and just keep buying no matter what.

And let's not forget the original Macintosh, which Steve Jobs insisted shouldnt have a fan and likewise tended to overheat. Of course, that was only after learning the lessons of the Apple ///, where

> Jobs insisted on the idea of having no fan or air vents, in order to make the computer run quietly. ...

> Many Apple IIIs were thought to have failed due to their inability to properly dissipate heat. inCider stated in 1986 that "Heat has always been a formidable enemy of the Apple ///",[15] and some users reported that their Apple IIIs became so hot that the chips started dislodging from the board, causing the screen to display garbled data or their disk to come out of the slot "melted".

https://en.wikipedia.org/wiki/Apple_III