> In my mind, "Apple" as a brand used to be synonymous with "attention to detail" but sadly, over the course of the last 8 - 10 years, their choices have become anything but detail oriented.

In my mind it is synonymous with style over substance. Bad software packaged in a user hostile interface, sitting atop shitty hardware that looks sleek and fashionable.

It doesn't matter anyway. It's fashionable enough that it will keep selling.