He died in 2011.

I think it's a little more complicated than that. He wasn't at Apple from mid-1985 through the end of 1996, yet Apple's culture was still profoundly influenced by him in many ways. Many influential people who were hired pre-1985 were present at Apple during the Sculley, Spindler, and Amelio years. Even in the mid-1990s when Apple was spiraling down the drain, the Mac was still focused on usability and consistency.

However, it seems that under Tim Cook, Apple has gradually lost many of its traditional values when it comes to usability and UI/UX perfectionism. I suspect that the company has not passed on "The Apple Way" to people who joined the company after Steve Jobs' passing. Not only that, there doesn't seem to be an "Apple Way" anymore.

Come to think of it, the old Apple had figures like Bruce Tognazzini who wrote about "The Apple Way"; I have a copy of Tog on Interface that distills many of the UI/UX principles of the classic Mac. I can't think of any figures like Tog in the modern era.

Gradually the Apple software ecosystem is losing its distinctiveness in a world filled with janky software. It's still better than Windows to me, but I'd be happier with Snow Leopard with a modern Web browser and security updates.

It's sad; the classic Mac and Jobs-era Mac OS X were wonderful platforms with rich ecosystems of software that conformed to the Apple Human Interface Guidelines of those eras. I wish a new company or a community open-source project would pick up from where Apple left off when Jobs passed away.

>...I wish a new company or a community open-source project would pick up from where Apple left off...

There's the Hello System[0]... not sure if it counts.

[0] https://hellosystem.github.io/docs/

It's a start, for sure

It's surprising how many C* level people don't use the software their company creates. I don't doubt that Cook uses an iPhone, but does he actually _use_ it, as in go off the happy path? And what about macOS? Based on past emails and stuff, Jobs was a decent "power user" of osx and a lot of bugs were fixed because he noticed it.

After seeing how Cook takes an iPhone out of his pocket, I'm not convinced he even uses an iPhone, or any smartphone for that matter.

If a company needs to rely on the CEO to file bug reports, it really shows their absolute lack of QA and testing along the way.

I don't think that's really the point of the CEO being a power user. Although Apple's software QA is definitely in question too.

More disturbing is the author doesn't mention it at all. The legendary CEO is never mentioned, but somehow big conclusions are still drawn? Go ahead and skip this article.

90% of the times when I pay with Apple Pay, and want to switch the credit card I do too many unnecessary taps.

First, I quickly tap on the first button that has the picture of the credit card and its name. As a result I find myself in a menu that shows me the billing address (go figure)! So, I have to click back, and use the button below that simply states “Change the credit card” or something to that effect.

Why, for the love of god, for the info about the billing address Apple uses picture of CC? Why the billing address is even the first option!?

So, multiple clicks when it can be avoided by a proper design (I think in the past the picture button was the one that changed credit cards, but I don’t know if I am misremembering).

Every time it happens I think about Steve Jobs.

Are you me? I always go back and get it on a next try, and maybe also like tried to bail when I saw it was the wrong card after double side buttoning, which maybe means I need to reset the state of the payment screen, but then need to wait, double click again, change it the right way, wait for the glorious beep…

In order to say no you have to have a burning yes.

The people in power don't have a burning yes.

What’s a burning yes?