if you've ever shopped at Giant Eagle instead of Kroger you'll understand the flaw in the logic.
higher prices usually equals better service, less busy shopping. get in and get out.
so if your time is worth more than your money you aren't sensitive to price at the widget scale. most widgets are bundled with some kind of service.
I bought some printing and it was super cheap but no service not an email not a phone number nothing. not ordering from their again.
So the products are not the same