That’s the fun part of observing influencers.

Let’s say there is a dozen of them playing Minecraft, one could say they are in the same market competing with each other.

But what happens really is some folks like dude with long hair, others like the other guy that screams every time he wins.

Same with training videos, I bought course from a guy that is kind of monotonous and I don’t care but my GF cannot stand watching the guy for longer than 10 minutes.

Bakeries seem like closest one would be best, but somehow I’d rather go 10 mins further because I don’t like the feeling of the first one. Even though quality or price they don’t differ.