They created the largest spying instrument in the world that creates hidden profiles (that can never be deleted) documenting web activity, psychological state, medications, etc, etc for billions of people - and have been caught multiple times sharing data with governments (they're probably compromised internally anyway). I would categorize that as unethical. But yeah, you can cheer for the scraps they throw out.

>about things that barely even register to most people.

News flash: This whole website is about things that don't register to most people. It's called hacker news FFS.

In any case, I think a trillion dollar company probably doesn't need defending. They can easily tweak their algorithm to bury this type of stuff; after all this opinion is probably not "relevant" or "useful" to most people.