In the US:
1) sufficiently long track record of reliability (I might consider Ford and Rivian now)
2) free remote start and unlock
3) camera recordings - how is this not standard in all cars by now?
4) not having to buy via dealership (this is worth a lot to me). Bought a Tesla on my couch in 15 minutes and picking it up took 15 minutes. Dealerships take hours and hours, and try to upsell you.
5) $35k to $40k price point - if BYD were to come to America, I would drop Tesla in a heartbeat
The camera recordings thing to me BLOWS MY MIND! Also for competitors such as Volvo -- only finally having a functional user experience for apple or google. They are years behind on the trivial matters (that people care about).
I don't think Ford is in the running.
FSD is pretty sweet especially compared to volvo's woefully poor autopilot efforts.