While I totally agree with you that I wouldn't want my kids exposed to this thing, that fact alone doesn't make it vastly different from tons of media where I don't know what the content is going to be. One of the worst messages embedded in video games and RPGs, in my opinion, is to implicitly accept that someone else designed a world that you get lost in and play in without really understanding that you're being subtly constrained by limitations and manipulated by opinions written into the game. So I'm a believer in teaching kids to create in an open ended way before they get lost or brainwashed in someone else's artificial world. I think you either are the creator or the player, when you spend days and weeks inside an imaginary world. I wouldn't want my kids to be players.
As far as an object just existing and demanding something, though, I feel like you could say the same about Teddy Ruxpin or a singing bass, both of which fit well into comedy and horror, because they sit on a creepy edge between kitsch and nightmare.