Thanks! I completely agree. For more than ten years consulting, training and architecting systems for clients across government and enterprise, I have seen the same pattern. Long before "big data", "cloud" and now with "AI" and "GenAI" these buzzwords have often been misunderstood by most of the C-suite. In my entire career, explaining the basics and setting the right expectations has always been the hardest part.
I really like your idea of targeting executives and connecting it to real business outcomes. Getting decision makers to truly understand the fundamentals behind the technology would make a huge difference.