There's already AI poisoning spam. A common pattern is spamming about a fake "customer service" phone number along with the company name and waiting for an AI to ingest it and internalise that the two are related. Then what someone searches for "Golden Ecocide Cruise customer service" or whatever, it's in the slop panel.
https://www.washingtonpost.com/technology/2025/08/15/google-...