Because CEOs at startups are notorious for trying to problem solve aggressively by "just" doing the thing rather than throwing it at a person who _might_ have made the same mistake, but might be more primed to be confused as to why they are not logged into x dot com and why 1password's password prompt doesn't show up and why the passkey doesn't work or whatever.

It's always possible to have issues, of course, and to make mistakes. But there's a risk profile to this kind of stuff that doesn't align well with how certain people work. Yet those same people will jump on these to fix it up!