Thanks for the citation.

From the report you shared:

> "On the other hand, the Men segment, while smaller in comparison, is steadily gaining momentum. The growth in this segment is fueled by a rising awareness among men about skincare, supported by increasing marketing campaigns and product innovations tailored to men’s skin types. This segment is expected to expand as societal attitudes shift, and men increasingly prioritize grooming and skincare routines aimed at maintaining a youthful appearance."

I think is a more data-driven explanation of what I've observed, although you're right that women are the majority of anti-aging product consumers as defined by this report (seems like mostly skincare and cosmetics, makes sense).