This article is getting a lot of hate but honestly it does have good amount of useful content learned through practical experience, although at an abstract level. For example, this section:

``` The teams that succeed don’t just throw SQL schemas at the model. They build:

Business glossaries and term mappings

Query templates with constraints

Validation layers that catch semantic errors before execution ```

Unfortunately, the mixing of fluffy tone and high level ideas is bound to be detested by hands on practitioners.